Lucy Zemljic

Lucy Zemljic

Content Creator

Lucy Zemljic is a Content Creator here at Catalyst Canada, working for globally recognized clients in the insurance and tourism sectors.

All Stories By: Lucy Zemljic

Catalyst Nominated for Partner of the Year at 2017 Bing Agency Awards

Each year, the Bing Agency Awards shine a spotlight on the search industry by recognizing exceptional work by search advertising individuals, teams and agencies working with Bing Ads. These agency partners deliver outstanding results for their clients using the power of search advertising, ensure that their client’s ads are in the right place, at the right … Continue Reading

New Videos On the Catalyst YouTube Channel

We are happy to announce that two new installments of our video series, In the Room, are up on the Catalyst Canada YouTube channel! In 2017 Emerging Trends in Content Marketing, Content Marketing Account Manager Tzvi Grosman sits down with Catalyst Head of Strategy Alan Amerault to talk about Content Marketing in 2017, including current trends, which … Continue Reading

The Women’s Digital Network & Catalyst: Panel Event

The Women’s Digital Network & Catalyst are proud to announce an event discussing digital media strategy on April 26th, 2017. It promises to be an eye-opening session, featuring in-depth panel discussions about digital media strategies across different industries. Topic: Digital Media Strategy for all business shapes and sizes Date: Wed April 26th, 2017 Registration: Seating … Continue Reading

Weekly Roll-Up: October 15 – 21

Curious to learn about the past week’s most salient news stories in the world of search and social? Take heed, digital marketers, we’ve got you covered! In the past seven days, Google has made some interesting updates to its keyword planner, Facebook has improved the way that customers interact with Pages, and Google has made … Continue Reading

Weekly Roll-Up: Week of Oct 1 – 7

This week in the ever-changing world of search and social, Google goes hands-free, Facebook gets in on the e-commerce business, and Facebook Messenger gets secretive. Read on for more information and links to the full story! Google Debuts its New Family of Hardware   On October 4th, Google announced the release of its new family … Continue Reading

Weekly Roll-Up: Week of July 16 – 22

Welcome to this week’s digital marketing roll-up! On the docket today are three newsworthy announcements from some familiar leaders in the world of search and social. From art on (digital) exhibit, to a massive milestone for a worldwide messaging service, and an update on the tremendously popular Pokémon Go, read on to get the full … Continue Reading

The Perks of Tuning in: Social Listening Benefits for Brands

We update, retweet, and double-tap. We follow, share, and friend. We go to social media to ask questions, express joy, or vent frustration. Sometimes, we gush about good or bad customer service experiences, express excitement about new products, or even talk about our favourite (or least favourite) brands. User conversations offer a wealth of insight … Continue Reading

Weekly Roll-Up: Week of June 4 – June 10

This week in the world of search and social, Apple gets into the SEM business, Google’s Adwords makes a (big) splash, and the new kid on the social media block finally joins the popular crowd. Read on to get all the details: 1. Apple to Introduce Paid Search to the App Store According to The … Continue Reading