Rebecca Nava

Rebecca Nava

Content Creator

All Stories By: Rebecca Nava

Weekly Roll-Up: Week of Sept 10-16

Good day readers! This week, our focus is on ad blockers. Here are three major developments in the ad blocking realm that have happened in the past fortnight: 1. Facebook Takes on Eyeo We’re seeing big plays from big players in the fight to defeat ad blockers. Here’s an excerpt of what Facebook has been … Continue Reading

Jeff Lancaster Explains Key Mobile Study Findings

This month, Catalyst CEO Jeff Lancaster authored a guest column on the Think with Google blog. Jeff’s article outlines the key points of our 2016 Mobile Study, what it means for Canadian marketers and why “mobile is a must-have”. Here are some additional highlights: We’re three years into our study and mobile ownership in Canada isn’t slowing … Continue Reading

Weekly Roll-Up: Week of Sept 3-9

Hello digital dreamers, Here’s what happened this week in the fastest moving industry of 2016: 1. Google Reminds Webmasters of Guidelines Search Engine Land has the full story: “Google issued a stern warning this morning on the Google Webmaster Blog saying that they are reminding webmasters that links within widgets can be against their webmaster … Continue Reading

Weekly Roll-Up: Week of August 27 – September 2

Happy early holidays to our devoted readers! The long weekend is upon us, but before you tune out tech for a few days, let’s look at what happened this week: 1. Decluttering the SERP This week, Google officially yanked the mobile-friendly label from search engine results. Why? Search Engine Land has the skinny: “We knew … Continue Reading

Weekly Roll-Up: Week of August 20-26

Dear digitally-inclined readers, Here’s what happened this week: 1. Tic-Tac-Search Google added Solitaire and Tic-Tac-Toe to the SERP this week on both desktop and mobile. While we’ve seen Google turn their Doodles into games from time to time and introduced the coin flip in 2014, it looks like they’re literally getting back in the game. Search … Continue Reading

Weekly Roll-Up: Week of Aug 6 – 12

Good day readers, Here are three heavy hitters from the digital realm this week: 1. Pinterest Introduces Cost-Per-Impression Bidding This week, Pinterest began inviting advertisers to bid, auction-style, as a means of establishing prices. Adweek has the full story: “Pinterest  is out to prove that it’s a performance-driven advertising platform that can compete head-to-head with Google. … Continue Reading

Weekly Roll-Up: Week of July 30-Aug 5

G’day Readers, Here are the three biggest stories in search and social this week: 1.Instagram gets Snappier A new social platform came out with a tried and tested feature: Stories. In what seems like a clear case of copying, Instagram introduced a Snapchat hallmark to their users. Here’s the news straight from the Instagram blog: “Today, we’re … Continue Reading