Jeff Lancaster

Jeff Lancaster

CEO - Catalyst Canada

Outrider Canada at 2008 SES Toronto show

The Search Engine Strategies rolled through Toronto On June 17-18th, 2008 for another successful show and Outrider Canada was there.

Aaron Adamson of Outrider talks about the growth of search and search marketing in Canada, and how Outrider helps its clients maximize their profits in this exciting environment. He discusses with John Mulligan of SEO-PR the importance of balancing paid and organic search marketing campaigns and optimizing both for results. See video here.

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