Rebecca Nava

Rebecca Nava

Content Creator

Weekly Roll-Up: Week of August 27 – September 2

Happy early holidays to our devoted readers! The long weekend is upon us, but before you tune out tech for a few days, let’s look at what happened this week:

1. Decluttering the SERP

This week, Google officially yanked the mobile-friendly label from search engine results. Why? Search Engine Land has the skinny:

“We knew it was coming; Google announced last week they were dropping the label, but it took some time for the label to go away.

The removal of the mobile-friendly label in no way means that the mobile-friendly ranking signal is not being used — It is still being used. Google removed the label because they wanted to declutter the mobile search results and because “85% of all pages in the mobile search results” now are mobile-friendly by Google’s criteria.

Here is a screen shot of the mobile-friendly label no longer showing up as of this morning:

google-mobile-friendly-label-gone

Here is what it looked like last week with the mobile-friendly label:

google-mobile-friendly-label

The RankRanger tool shows a significant and almost complete drop in the mobile-friendly label from showing in the search results, which means it seems Google has mostly rolled out this change.

rankranger-1472641848

You can use Google’s mobile-friendly testing tool and/or check your mobile usability report in the Google Search Console.”

2. Japan Pilots Payment by Print. Fingerprint, that is.

Biometric payment: the next frontier in the digital payment evolution? The Japan News has the details:

Starting this summer, the government will test a system in which foreign tourists will be able to verify their identities and buy things at stores using only their fingerprints.

The government hopes to increase the number of foreign tourists by using the system to prevent crime and relieve users from the necessity of carrying cash or credit cards. It aims to realize the system by the 2020 Tokyo Olympic and Paralympic Games.

The experiment will have inbound tourists register their fingerprints and other data, such as credit card information, at airports and elsewhere.

Tourists would then be able to conduct tax exemption procedures and make purchases after verifying their identities by placing two fingers on special devices installed at stores.

The Inns and Hotels Law requires foreign tourists to show their passports when they check into ryokan inns or hotels.

The government plans to substitute fingerprint authentication for that requirement.”

3. Periscope, Twitter and a new Revenue Source for Content Creators

TechCrunch explains further:

“Twitter announced a new monetization option today, adding live Periscope content to its monetization options, which lets approved creators and brands earn a share of ad revenue on their media posts. Including live content produced via Periscope in the program is new, and the first partners to take advantage are Chase and Grey Goose, which are creating broadcasts with tennis legend Andy Roddick to coincide with the U.S. Open.

Roddick will be tweeting his broadcast to followers using the #USOpen hashtag, and he’ll be offering up commentator-style perspective on matches, with the aim of supplementing the actual live broadcast of the tournament itself. He’ll also be fielding Q&A from his audience, again transmitted live via Periscope and Twitter.

It’s a pilot example case designed to help illustrate how brands and other content creators might be able to take advantage of Periscope as a mechanism for delivering sponsored content and reaping the reward in the form of shared revenue.

Twitter claims an “industry leading” revenue share arrangement with participating content creators, but doesn’t specify the actual numbers behind the breakdown. A CNBC report claims a roughly 70-30 split in the creator’s favor, citing an anonymous source.”

Enjoy your weekend!

Signing off,

Rebecca

 

Rebecca Nava

Rebecca Nava

Content Creator at Catalyst
With a background in immigration and non-profit relations, Rebecca brings a diverse skill set to her work at Catalyst, first as an SEM practitioner and now as a content creator. An avid writer and talented orator, she has graced stand-up, slam poetry and event stages with her booming presence and creative flair.
Rebecca Nava

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