Here’s your weekly roll-up of news and information from the world of search and social:
1. Hotly rumored new Twitter timeline launches
On Wednesday, Twitter launched their new timeline, which will show users the Tweets they’re most likely to care about from the accounts they follow at the top of the timeline.
Here’s an excerpt from the full blog post from Twitter:
“We’ve improved the timeline by analyzing how millions of people engage with billions of Tweets — and we’re using this information to determine the best content to surface. We use a person’s past Twitter activity to predict which Tweets they might like to see most. We look at accounts they interact with, Tweets they usually engage with, interests, and what’s going on in their network.”
The updated timeline shows people the Tweets they’re most likely to care about. Here’s how it workshttps://t.co/MNVoEVnmBY
— Twitter Advertising (@TwitterAds) February 10, 2016
2. 82% of TV ad-driven searches during Super Bowl 50 happened on mobile
According to Google, there was a 12-point jump in the percentage of TV ad-driven searches on mobile this year compared to last. The ads also drove more than 7.5 million incremental searches, up 40% from last year.
Search Engine Land has the full scoop, along with some other interesting stats about search during the big game:
“Pity the Super Bowl advertisers that didn’t take full advantage of mobile search this year. According to Google, 82 percent of TV ad-driven searches during the Super Bowl happened on smartphones. That’s a 12-point jump from last year, when 70 percent of Super Bowl ad-related searches across Google and YouTube derived from phones.
During this year’s game, just 11 percent of searches related to ads aired during the big game happened on desktop/laptop, and seven percent occurred on tablets.
Overall, the ads drove more than 7.5 million incremental searches during the Broncos-Panthers game, according to Google. That’s 40 percent higher than the lift last year’s Super Bowl advertisers saw in search.
Searches driven by Super Bowl TV ads were at their highest levels during the first two quarters of this year’s match-up. Ads-related searches fell in the second half of the game, in which the score remained relatively tight. Google says this trend reflects what happened during last year’s close game.”
3. Starting in January 2017, Google is dropping all Flash based ads in their display ad network
According to a recent article from Search Engine Roundtable, June 2016 and January 2017 will be key dates for advertisers to keep an eye on. Here’s more:
“Google announced yesterday on Google+ that they are dropping all Flash based ads in their display ad network completely by January 2, 2017. All display ads will have to be HTML5, as opposed to Flash. In fact, by June 30, 2016, advertisers will no longer be able to upload display ads built in Flash to AdWords and DoubleClick Digital Marketing.
There is an exception, that “video ads built in Flash will not be impacted at this time.”
Here is what Google wrote:
- Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
- Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.”
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