This week, the Catalyst Collective embarks on Toronto’s The Drake for our annual summer party after an afternoon of N64, EuroCup, bar trivia, ping pongery and grapefruit mimosas. Check out our social media channels next week for e-snapshots from our day.
Until then, here’s this week’s digital marketing news triad:
1. Snapchat Remembers
On July 6, news broke that Snapchat is releasing a fresh feature called Memories, enabling users to save Snap photos and reshare at a later time. Mashable has the full scoop:
“Memories, which will begin to roll out to Snapchatters over the next month, lets you create a searchable collection of your saved snaps within the app that you can share later.
Saving a snap to your Memories, a dedicated section within the app, works just like posting a photo or video to your story — “My Memories” will now appear underneath your story and other live stories. You can find saved Memories by swiping up from the camera screen and search for specific snaps by keyword.
Most importantly, you can share your saved Memories to your story or directly with your contacts, even if they were taken a long time ago. Memories shared to your story will still only appear for 24 hours and the app will indicate that it is an older photo, not one that was taken and shared immediately.
Snapchat will let you edit Memories before you share them to a friend or to your Story. You’ll not only be able to add the standard text and doodles but also add filters that were only available at the time you originally took the photo — like geofilters or the time filter — even if you’re no longer in the same location.”
2. Google Acquires Moodstocks as Part of a Photo and Video Optimization Play
This week, Google bought Moodstocks, a Paris-based image recognition startup, in an attempt to augment its photo and video offering. Tech Crunch explains in full:
“Two weeks after Twitter acquired Magic Pony to advance its machine learning smarts for improving users’ experience of photos and videos on its platform, Google is following suit. Today, the maker of Android and search giant announced that it has acquired Moodstocks, a startup based out of Paris that develops machine-learning based image recognition technology for smartphones whose APIs for developers have been described as “Shazam for images.”
Moodstocks’ API and SDK will be discontinued “soon”, according to an announcement on the company’s homepage. “Our focus will be to build great image recognition tools within Google, but rest assured that current paying Moodstocks customers will be able to use it until the end of their subscription,” the company noted.
Terms of the deal were not disclosed and it’s not clear how much Moodstocks had raised: CrunchBase doesn’t note any VC money, although when we first wrote about the company back in 2010 we noted that it had raised $500,000 in seed funding from European investors. As a point of reference, Twitter paid a whopping $150 million in cash for its UK acquisition of Magic Pony the other week.
While Magic Pony was young and acquired while still largely under the radar, Moodstocks has been around since 2008, all the while working around the basic premise of improving image recognition via mobile devices. “Our dream has been to give eyes to machines by turning cameras into smart sensors able to make sense of their surroundings,” the company writes in its acquisition/farewell/hello note.”
3. The Perfect Gift, Care of Amazon
Amazon just released Interesting Finds, which could be the new way to find gifts for the quirkiest, most finicky person in your life.
The Next Web explains:
“If you’re like me and have a hard time finding the right gifts for the people you love, you must have hated it when Svpply closed down two years ago.
But today, a new contender popped up that’s trying to shake up the gift-finding game.
Amazon just released Interesting Finds, and it might forever fix the endless search for the perfect gift. This new section curates a long list of the most interesting, well-designed and fun products.
Obviously, every item links back to Amazon, and most of them are available for swift shipping through Prime.
It’s never been a pleasant experience to browse Amazon’s inventory, but Interesting Finds is the cleanest way to run through items, and find something you like. And if an items piques your interest, you’ll automatically be shown related items.
Now if only there was a way to ensure my wallet stayed in my pocket.
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