Here are the three biggest stories in search and social this week:
1.Instagram gets Snappier
A new social platform came out with a tried and tested feature: Stories. In what seems like a clear case of copying, Instagram introduced a Snapchat hallmark to their users. Here’s the news straight from the Instagram blog:
“Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.
With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.
You’ll see stories from people you follow in a bar at the top of your feed — from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.
To view someone’s story, just tap on their profile photo. It’s easy to view stories at your own pace: tap to go back and forward or swipe to jump to another person’s story. If you want to comment on something you see, you can tap and send a private message to that person on Instagram Direct. Unlike regular posts, there are no likes or public comments.”
2. Local Search on Google to Include Reviews and Best-of Lists
Google’s expanding local search results. Here’s the skinny from Search Engine Land:
“Google announced today that food- and drink-related local search results via its app will surface restaurant and bar reviews, as well as any “best-of lists” that name the location. Starting today in the US, when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top critics and best-of lists from reputable publishers.
Google included the following screen captures to illustrate how the content is displayed within its app:”
3. AMPs Rumoured to get Conspicuous on the SERP
While Accelerated Mobile Pages (AMPs) have been around for some time, they’ve been tricky to find. As such, Google’s stepping in to augment their presence. Search Engine Journal explains further:
“There are over 150 million Accelerated Mobile Pages (AMPs) in Google’s index from 650 thousand unique domains. Only a fraction of those AMPs ever get found by searchers because, until now, the only way for AMPs to get surfaced in search results was through the “Top Stories” carousel.
Today, Google is unveiling an early preview of expanded AMP support across the entire search results pages. This means you will start to see AMPs surfaced in the blue links alongside other non-AMP pages. You will be able to tell the difference because AMPs will be designated by the familiar lightning bolt icon.
There’s a live demo which you can try for yourself by navigating tog.co/ampdemo. Within the demo you can try searching for virtually anything to see how AMP can provide a faster searching and reading experience on the mobile web.
Google emphasizes that this is not intended to lead to a ranking change for sites. Pages will still be ranked as they normally would in search results, while Google highlights which pages provide a faster end-to-end user experience.”
Have a wonderful weekend all!
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