Weekly Roll-Up: Week of July 9-15

1. Google Makes New Emojis to Promote Diversity and Gender Equality

This week Google released a new lineup of emojis which feature women characters represented in traditional male occupations, such as weightlifting and welding. The new female emojis, as with their male counterparts, are also now available in multiple skin tones.

Google says the move is needed to reflect the diversity of their users:

“More than 90 percent of the world’s online population use emoji. But while there’s a huge range of emoji, there aren’t a lot that highlight the diversity of women’s careers, or empower young girls.”

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Photo courtesy of Google

2. Facebook Brings Instant Access to Mobile Content

Loading 10x faster than normal content, Facebook Instant Articles is now coming to Facebook Messenger. Until now, users have had to load article on their mobile browser.

Facebook says bringing Instant Articles to Messenger is aimed to improve the reading experience of their users:

“People are responding to the faster, more immersive experience, so we’re excited to bring Instant Articles to even more mobile surfaces across Facebook.”

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Photo courtesy of Facebook

3.  The Pokemon Invasion is Coming!

Although not released yet in Canada, Pokemon Go has begun invading and dominating mobile game markets in multiple countries, including the US and UK. Being labelled already as the most-popular mobile game released to date and with its users spending more time on it than on Twitter, Snapchat or Whatsapp, marketers are now scratching their heads on how to benefit from this newest addition to the world of augmented reality games.

But not everyone is as enthusiastic about the new game. Police are concerned the distracting and immersive nature of the game might lead to safety issues:

Video courtesy of Gifycat

One idea, from Forbes, capitalizes on the mobile aspect of Pokemon Go:

“A feature of the game is the ability to go to a fixed location and get bonuses from being there. These places are called Pokestops. They’re usually associated with statues, memorials, or other important or unique features of a town. One way to make these Pokestops more enticing is to use a “lure module” on it. This causes that Pokestop to attract more of the little digital monsters to this location, thereby ensuring that more and more players come to that Pokestop.”

Nicholas Sawarna

Nicholas Sawarna

Associate Account Manager - Content at Catalyst
Nicholas brings his keen interest in the digital space and writing background to his role as a content creator.
Nicholas Sawarna

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