This week in the world of search, it’s all about Google: Google News begins fact-checking, Google’s experimental podium raises potential implications for search marketers and Google is furthering its mobile mission by building a new mobile search index.
Google to begin rewarding the facts
Articles including the schema.org ClaimReview markup or are vetted by reputable sites are going to be given a ‘Fact Check’ label. While not having the label does not discredit an article, having the Google seal of authenticity certainly makes an article more airtight.
Here’s what it looks like:
“Today, we’re adding another new tag, “Fact check,” to help readers find fact checking in large news stories. You’ll see the tagged articles in the expanded story box on news.google.com and in the Google News & Weather iOS and Android apps, starting with the U.S. and the U.K.”
Communicating directly through Google?
Google is currently testing ‘Posts with Google,’ a new social platform that allows prominent individuals and organizations to communicate directly on Google to queries posed by Google users. Their responses, with text, images and video, are then published directly in search results and are shareable through social networks.
“There’s no way to access actual Google Posts from the Google Posts home page. These only appear within search results, when triggered by searching by name for people and businesses approved to use the system. There’s also no way to see all the posts that a particular person or business has posted. Posts might also disappear over time, as has been the case with some US presidential candidates.”
Google pushing for more mobile migration
Google has announced that it is building a new and improved search index exclusive to mobile. This new search index is being designed to overtake and eventually replace the system which currently indexes search results for desktop.
“Back in 2015, the company tweaked its algorithm to give priority to websites optimized for mobile. More recently, the big G has started adding Accelerated Mobile Pages (AMP) in search results to offer users the option to choose websites with faster loading pages.”
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