As a GroupM company, Catalyst has access to proprietary research, studies, and technology. We use a defined set of these proprietary tools in which our teams are expertly trained, and which make significant improvements to delivery, performance and measurement for our clients.

Our Global partnerships with technology providers such as Brand Network and 4C allow us to integrate special trigger systems based on weather, TV schedules, or any other responsive data set.

Our dedicated product development team runs continuous tech reviews to advise client teams on emerging technologies, while continually re-evaluating the best-in-class partners and vendors that we recommend.