Data-Driven Content Strategy
Our approach to content marketing draws heavily from our expertise in search. Content, for us, is about providing your target demographic with the information they are already searching for, when they’re searching for it. We use a wealth of data sources to map out a content strategy that will improve brand visibility and drive profitable customer action.
The first step is the content audit. Using analytics data, we create an inventory of content assets to identify top performing pages and content gaps. Next, we conduct keyword research to flesh out content topics and themes. Examining search trends helps us determine ideal timing for distribution of content, and brand and industry insights help inform content direction and priority topics. Once the content strategy has been mapped out, content is developed, optimized for discoverability, and distributed through a number of organic and paid channels in order to maximize potential reach.
Our content marketing services don’t end at the strategic planning phase. We also have a dedicated team of in-house writers who can turn those insights into assets. The types of content we develop for clients range from short-form articles, to landing pages, to white papers. The advantage of using our in-house content creation services is a streamlined end-to-end process all the way from initial planning, to creation, optimization, distribution and reporting.
It’s no longer enough to advertise your products and services above, beside, or around relevant content. Brands must now be the source of content. Contact us today to take your content marketing results to the next level.